Kaechele Publications Looking To Sell The Commercial Record, Allegan County News & Union Enterprise
Cheryl Kaechele, owner of Kaechele Publications Inc., which publishes The Commercial Record, The Allegan County News and the Union Enterprise in Plainwell, is trying to sell her newspapers, but so far has found no buyers, sources close to Ms. Kaechele tell Observer Newspapers.
Kaechele has reportedly told several people she and her husband, Walt Kaechele, are looking to retire and want to sell the three publications.
According to industry sources, Kaechele has approached other publishers to see if they would be interested in buying her newspapers, but so far no one has expressed interest.
“Perhaps Ms. Kaechele has heard we (Observer Newspapers) have been contacted by a group of City of Allegan business people to see if we would be interested in starting a new publication there, which we are considering,” said Observer Editor Mike Gallagher.
“We think our business model would achieve the same results in Allegan as it has in the Saugatuck area: we are the largest weekly newspaper by far throughout the lakeshore region, we have the most advertising, we have the largest circulation and best ad rates!”
The Commercial Record, as printed in a required annual U.S. Postal Service notice in its own newspaper (Oct. 16, 2014), reveals that the Allegan-based newspaper is only mailed to 420 subscribers in all of Allegan County.
“We distribute more newspapers in our Saugatuck news racks than they have subscribers in this entire county,” said Gallagher.
“The Local Observer is also mailed free to thousands each week, including to every person, household and business in Saugatuck, Douglas, Saugatuck Township and sections of Fennville under the township umbrella, along with our many other distribution locations,” noted Gallagher. “That is why smart advertisers appear in The Local Observer. Their ads in our newspaper - both print and online -generate great business for them. And that’s what it’s all about if you’re an area business.”
Gallagher said Observer Newspapers will also be rolling out some new, inexpensive advertising programs utilizing social media, state-of-the-art technology and more in the coming months.
“Unlike Ms. Kaechele and her husband, we’re not going anywhere,” he said. “We intend to continue to grow and serve our readers and advertisers throughout our immediate area, along the lakeshore and beyond!”
For Observer advertising information, call: (616) 886-8322 or (269) 455-5147.
Once again, said Gallagher, “You read the local news here first, even when it involves our very own competitor getting ready to get out of the business!”